[Lynda] Drawing Vector Graphics: Brand Character Design

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[Lynda] Drawing Vector Graphics: Brand Character Design

Brand characters—visual personas that represent a company or product—can have a powerful impact on how audiences feel about your brand. This course walks through how to design a compelling brand character using the world's leading vector illustration software:  Adobe Illustrator. Instructor Von Glitschka begins by demonstrating how to research the creative cues needed to design a brand character, and then moves to the development of the character: styling, sketching, building, and coloring vector-based character art, and choosing the right typography. Final deliverables are addressed, as well as how clients can use your character design for promotion.

Files:

[CourseClub.NET] Lynda - Drawing Vector Graphics Brand Character Design 1.Introduction
  • 01.Welcome.en.srt (9.0 KB)
  • 01.Welcome.mp4 (17.6 MB)
2.1. Project Research and Preparation
  • 02.Mining information.en.srt (15.2 KB)
  • 02.Mining information.mp4 (22.3 MB)
  • 03.Choosing an appropriate style.en.srt (20.2 KB)
  • 03.Choosing an appropriate style.mp4 (24.6 MB)
  • 04.Defining aesthetic.en.srt (34.0 KB)
  • 04.Defining aesthetic.mp4 (53.1 MB)
3.2. Creating Brand Character
  • 05.Drawing character ideas.en.srt (15.6 KB)
  • 05.Drawing character ideas.mp4 (19.8 MB)
  • 06.Building brand character.en.srt (29.9 KB)
  • 06.Building brand character.mp4 (44.5 MB)
  • 07.Creating a brand logotype.en.srt (30.4 KB)
  • 07.Creating a brand logotype.mp4 (45.6 MB)
  • 08.Coloring brand character.en.srt (31.3 KB)
  • 08.Coloring brand character.mp4 (46.2 MB)
  • 09.Creating secondary brand graphics.en.srt (21.1 KB)
  • 09.Creating secondary brand graphics.mp4 (26.3 MB)
4.3. Final Brand Character Assets
  • 10.Brand character guidelines.en.srt (17.9 KB)
  • 10.Brand character guidelines.mp4 (23.0 MB)
  • 11.Brand character usage samples.en.srt (18.6 KB)
  • 11.Brand character usage samples.mp4 (30.0 MB)
5.Conclusion
  • 12.Next steps.en.srt (2.5 KB)
  • 12.Next steps.mp4 (3.2 MB)
Exercise Files
  • Ex_Files_Drawing_Vector_Graphics_Brand_Character_Design.zip (1.1 GB)
  • [CourseClub.NET].url (0.1 KB)
  • [FreeCourseSite.com].url (0.1 KB)

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