Lynda | Advanced Product Marketing [FCO]

  • Category Other
  • Type Tutorials
  • Language English
  • Total size 280.8 MB
  • Uploaded By SunRiseZone
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  • Last checked 18 hours ago
  • Date uploaded 4 years ago
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Author : Jonathan Chang
Language : English
Released : 8/13/2019
Subtitle : Included
Torrent Contains : 36 Files, 7 Folders
Course Source : https://www.lynda.com/Marketing-tutorials/Advanced-Product-Marketing/5038215-2.html

Description :

At a basic level, product marketing is about determining who your users are, what they need, and how to align your products with those needs. In this course, professor, speaker, and product marketing guru Jon Chang shares advanced techniques designed to help product marketers accomplish this central goal—ensuring that a product resonates with its intended audience—with finesse. Learn how to leverage different research methodologies to define your audience and match products to their needs, as well as how to create a go-to-market strategy. Plus, get tips for collaborating effectively with different stakeholders, including product managers, marketers, and other researchers.

Topics Include :

• What is advanced product marketing?
• Differences between research methodologies
• Writing personas
• Creating competitive positioning
• Working with product managers and researchers
• Breaking down messaging types
• Determining market opportunities
• Completing a go-to-market plan
• Using agile marketing best practices.



Files:

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01.Introduction
  • 01.01.Next-level product marketing.mp4 (8.7 MB)
  • 01.01.Next-level product marketing.srt (1.8 KB)
  • 01.02.What is advanced product marketing.mp4 (16.1 MB)
  • 01.02.What is advanced product marketing.srt (3.5 KB)
02.Product Marketing Research
  • 02.03.Why product marketing needs research.mp4 (12.9 MB)
  • 02.03.Why product marketing needs research.srt (3.2 KB)
  • 02.04.Research design methodologies.mp4 (25.3 MB)
  • 02.04.Research design methodologies.srt (6.6 KB)
  • 02.05.Relationship with other researchers.mp4 (21.8 MB)
  • 02.05.Relationship with other researchers.srt (5.8 KB)
  • 02.06.Writing personas.mp4 (26.2 MB)
  • 02.06.Writing personas.srt (6.7 KB)
03.Product Marketing Positioning
  • 03.07.Competitive positioning.mp4 (26.6 MB)
  • 03.07.Competitive positioning.srt (6.8 KB)
  • 03.08.Relationship with product managers.mp4 (21.9 MB)
  • 03.08.Relationship with product managers.srt (6.5 KB)
04.Product Marketing Messaging
  • 04.09.Building a brand house.mp4 (21.8 MB)
  • 04.09.Building a brand house.srt (5.8 KB)
  • 04.10.Breaking down messaging types.mp4 (21.8 MB)
  • 04.10.Breaking down messaging types.srt (6.1 KB)
05.Product Marketing Go to Market
  • 05.11.Determining market opportunities.mp4 (14.4 MB)
  • 05.11.Determining market opportunities.srt (4.0 KB)
  • 05.12.Relationship with marketing.mp4 (19.1 MB)
  • 05.12.Relationship with marketing.srt (5.0 KB)
  • 05.13.Completing a go-to-market plan.mp4 (20.9 MB)
  • 05.13.Completing a go-to-market plan.srt (6.3 KB)
  • 05.14.Agile marketing for product marketers.mp4 (16.0 MB)
  • 05.14.Agile marketing for product marketers.srt (3.7 KB)
06.Conclusion
  • 06.15.Next steps.mp4 (7.3 MB)
  • 06.15.Next steps.srt (1.4 KB)

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